Marketing and sales: how AI-ready are the leaders?
CRM, email and SEO software — the tools marketers compare in AI chats. We ran the LLMready crawler against each homepage and scored it the same way as a free audit.
84/100
Median (all industries: 77)
92%
Publish an llms.txt
92%
Allow all 4 core AI crawlers
92%
Use Schema.org JSON-LD
Key findings
- Pipedrive leads with 89/100 (B+); Semrush trails at 77.
- The marketing and sales median is 7 points above the median of all 102 sites we measured.
- 0 of 12 block at least one core AI crawler (GPTBot, PerplexityBot, ClaudeBot or Google-Extended) in robots.txt.
- 92% publish an llms.txt and 8% an llms-full.txt.
- Weakest category on average: citation readiness at 72/100.
Bot access
87
Content extractability
82
Semantic metadata
93
Citation readiness
72
Scores
Leaderboard
| # | Site | Score | Bot access | Extractability | Metadata | Citation | Core bots | llms.txt | Biggest gap |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 89 Pipedrivepipedrive.com | 89 B+ | 90 | 91 | 96 | 81 | llms-full.txt is available | ||
| 2 | 86 Bufferbuffer.com | 86 B | 100 | 82 | 96 | 66 | Authorship and freshness | ||
| 3 | 86 Mailchimpmailchimp.com | 86 B | 90 | 87 | 100 | 70 | Authorship and freshness | ||
| 4 | 85 HubSpothubspot.com | 85 B | 90 | 87 | 95 | 69 | Authorship and freshness | ||
| 5 | 85 Klaviyoklaviyo.com | 85 B | 90 | 77 | 95 | 80 | Content density | ||
| 6 | 84 Sprout Socialsproutsocial.com | 84 B | 94 | 82 | 95 | 66 | Authorship and freshness | ||
| 7 | 84 Zendeskzendesk.com | 84 B | 84 | 79 | 95 | 81 | llms.txt is present and valid | ||
| 8 | 83 Salesforcesalesforce.com | 83 B | 84 | 76 | 100 | 77 | llms.txt is present and valid | ||
| 9 | 81 Intercomintercom.com | 81 B- | 90 | 79 | 95 | 62 | Authorship and freshness | ||
| 10 | 79 Hootsuitehootsuite.com | 79 C+ | 94 | 87 | 65 | 64 | Schema.org JSON-LD | ||
| 11 | 77 Ahrefsahrefs.com | 77 C+ | 76 | 75 | 96 | 66 | llms.txt is present and valid | ||
| 12 | 77 Semrushsemrush.com | 77 C+ | 60 | 87 | 92 | 77 | Authorship and freshness |
Most common gaps
Where marketing and sales sites lose points
Answer-ready formats
100%12 of 12 sites · Citation readiness
Add an FAQ section (with FAQPage schema) and question-style headings that mirror real queries.
Authorship and freshness
100%12 of 12 sites · Citation readiness
Show an author and published/updated dates (in markup and JSON-LD).
Content density
100%12 of 12 sites · Content extractability
Trim inline scripts, styles and markup bloat so text makes up a larger share of the page.
llms-full.txt is available
92%11 of 12 sites · Bot access
Publish the generated llms-full.txt alongside llms.txt.
llms.txt is present and valid
75%9 of 12 sites · Bot access
Fix the validation issues below or regenerate the file with LLMready.
Markdown readability
58%7 of 12 sites · Content extractability
Shorten sentences and replace jargon; aim for a reading ease of 50+.
Where would your site rank?
Run the same audit on your site and compare it to the marketing and sales median of 84.
A high score means AI engines can reach, read and understand a site. It doesn't guarantee citations — those also depend on authority, relevance and the question being asked.