Health and wellness: how AI-ready are the leaders?
Fitness, mental health and medical information sites. We ran the LLMready crawler against each homepage and scored it the same way as a free audit.
66/100
Median (all industries: 77)
11%
Publish an llms.txt
56%
Allow all 4 core AI crawlers
44%
Use Schema.org JSON-LD
Key findings
- Headspace leads with 78/100 (C+); Noom trails at 37.
- The health and wellness median is 11 points below the median of all 102 sites we measured.
- 3 of 9 block at least one core AI crawler (GPTBot, PerplexityBot, ClaudeBot or Google-Extended) in robots.txt.
- 11% publish an llms.txt and 0% an llms-full.txt. 11% rely on JavaScript to render their main text.
- Weakest category on average: citation readiness at 54/100.
Bot access
63
Content extractability
72
Semantic metadata
66
Citation readiness
54
Scores
Leaderboard
| # | Site | Score | Bot access | Extractability | Metadata | Citation | Core bots | llms.txt | Biggest gap |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 78 Headspaceheadspace.com | 78 C+ | 84 | 76 | 96 | 57 | Clear entity identity | ||
| 2 | 77 Ouraouraring.com | 77 C+ | 76 | 87 | 82 | 65 | llms.txt is present and valid | ||
| 3 | 69 Calmcalm.com | 69 D | 76 | 87 | 59 | 49 | llms.txt is present and valid | ||
| 4 | 67 Pelotononepeloton.com | 67 D | 76 | 76 | 61 | 51 | llms.txt is present and valid | ||
| 5 | 66 Healthlinehealthline.com | 66 D | 49 | 77 | 92 | 55 | 2 | llms.txt is present and valid | |
| 6 | 64 Stravastrava.com | 64 D | 40 | 76 | 87 | 64 | 3 | llms.txt is present and valid | |
| 7 | 59 WebMDwebmd.com | 59 F | 52 | 65 | 59 | 63 | 2 | llms.txt is present and valid | |
| 8 | 55 MyFitnessPalmyfitnesspal.com | 55 F | 45 | 77 | 48 | 50 | llms.txt is present and valid | ||
| 9 | 37 Noomnoom.com | 37 F | 70 | 30 | 6 | 31 | Content is in the initial HTML |
Not scored because they turned away our crawler: WHOOP (blocked automated requests (HTTP 403)), Zocdoc (blocked automated requests (HTTP 403)), Hims (blocked automated requests (HTTP 403)).
Most common gaps
Where health and wellness sites lose points
Answer-ready formats
100%9 of 9 sites · Citation readiness
Add an FAQ section (with FAQPage schema) and question-style headings that mirror real queries.
Authorship and freshness
100%9 of 9 sites · Citation readiness
Show an author and published/updated dates (in markup and JSON-LD).
Content density
100%9 of 9 sites · Content extractability
Trim inline scripts, styles and markup bloat so text makes up a larger share of the page.
llms-full.txt is available
100%9 of 9 sites · Bot access
Publish the generated llms-full.txt alongside llms.txt.
llms.txt is present and valid
100%9 of 9 sites · Bot access
Fix the validation issues below or regenerate the file with LLMready.
Relevant schema types
100%9 of 9 sites · Semantic metadata
Where would your site rank?
Run the same audit on your site and compare it to the health and wellness median of 66.
A high score means AI engines can reach, read and understand a site. It doesn't guarantee citations — those also depend on authority, relevance and the question being asked.