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kayak.com · measured 28 October 2026

Is KAYAK AI-ready?

Yes, mostly.

KAYAK scores 82/100 for AI search readiness. AI crawlers can reach and read it, with a few gaps that are worth fixing.

#2 of 6 in travel#29 of 102 sites measured24 points above the industry median (58)
AI readiness0/ 100B-
Bot access90
Content extractability71
Semantic metadata93
Citation readiness76

Can AI crawlers get in?

What kayak.com/robots.txt says to each crawler.

  • GPTBotOpenAIAllowed
  • PerplexityBotPerplexityAllowed
  • ClaudeBotAnthropicAllowed
  • Google-ExtendedGoogleAllowed
OAI-SearchBotChatGPT-UserClaude-SearchBotApplebot-ExtendedCCBotMeta-ExternalAgentBytespider

Key signals

What an answer engine finds on the homepage.

llms.txt

Valid · 44 links

llms-full.txt

Not found

Sitemap

0 URLs

Schema.org JSON-LD

Website, Organization, FAQPage +2

Text in initial HTML

2,725 words

Response time

342 ms

Biggest wins

What KAYAK could fix first

  1. 1

    Authorship and freshness

    Citation readiness+4 pts possible

    Show an author and published/updated dates (in markup and JSON-LD).

  2. 2

    Content density

    Content extractability+3 pts possible

    Trim inline scripts, styles and markup bloat so text makes up a larger share of the page.

  3. 3

    Markdown readability

    Content extractability+3 pts possible

    Shorten sentences and replace jargon; aim for a reading ease of 50+.

  4. 4

    llms-full.txt is available

    Bot access+2 pts possible

    Publish the generated llms-full.txt alongside llms.txt.

  5. 5

    llms.txt is present and valid

    Bot access+1 pts possible

    Fix the validation issues below or regenerate the file with LLMready.

Every check

The full breakdown

Snapshot of the homepage measured on 28 October 2026 with the same live crawl as the free LLMready audit. A high score means AI engines can reach, read and understand a site. It doesn't guarantee citations — those also depend on authority, relevance and the question being asked. Sites change — run a fresh audit for today's result.

Travel ranking

Full benchmark

Median 58/100 across 6 measured travel sites (all sites: 77).

Similar scores elsewhere

Sites in other industries that landed close to 82.

All 102 measured sites

How does your site compare to KAYAK?

Get the same breakdown for your site — crawler access, extractability, metadata and citation readiness — plus a generated llms.txt. B- is the bar to beat.