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amazon.com · measured 28 October 2026

Is Amazon AI-ready?

No.

Amazon scores 41/100 for AI search readiness. AI crawlers struggle to access or read this site in its current state.

#6 of 8 in e-commerce#96 of 102 sites measured20 points below the industry median (61)
AI readiness0/ 100F
Bot access12
Content extractability62
Semantic metadata43
Citation readiness52

Can AI crawlers get in?

What amazon.com/robots.txt says to each crawler.

  • GPTBotOpenAIBlocked
  • PerplexityBotPerplexityBlocked
  • ClaudeBotAnthropicBlocked
  • Google-ExtendedGoogleBlocked
OAI-SearchBotChatGPT-UserClaude-SearchBotApplebot-ExtendedCCBotMeta-ExternalAgentBytespider

Key signals

What an answer engine finds on the homepage.

llms.txt

Not found

llms-full.txt

Not found

Sitemap

Not found

Schema.org JSON-LD

None

Text in initial HTML

443 words

Response time

792 ms

Biggest wins

What Amazon could fix first

  1. 1

    llms.txt is present and valid

    Bot access+5 pts possible

    Generate an llms.txt below and upload it to your site root.

  2. 2

    GPTBot can crawl

    Bot access+4 pts possible

    Add "User-agent: GPTBot" with "Allow: /" to robots.txt (and remove any matching Disallow rules).

  3. 3

    PerplexityBot can crawl

    Bot access+4 pts possible

    Add "User-agent: PerplexityBot" with "Allow: /" to robots.txt (and remove any matching Disallow rules).

  4. 4

    ClaudeBot can crawl

    Bot access+4 pts possible

    Add "User-agent: ClaudeBot" with "Allow: /" to robots.txt (and remove any matching Disallow rules).

  5. 5

    Google-Extended can crawl

    Bot access+4 pts possible

    Add "User-agent: Google-Extended" with "Allow: /" to robots.txt (and remove any matching Disallow rules).

Every check

The full breakdown

Snapshot of the homepage measured on 28 October 2026 with the same live crawl as the free LLMready audit. A high score means AI engines can reach, read and understand a site. It doesn't guarantee citations — those also depend on authority, relevance and the question being asked. Sites change — run a fresh audit for today's result.

E-commerce ranking

Full benchmark

Median 61/100 across 8 measured e-commerce sites (all sites: 77).

Similar scores elsewhere

Sites in other industries that landed close to 41.

All 102 measured sites

How does your site compare to Amazon?

Get the same breakdown for your site — crawler access, extractability, metadata and citation readiness — plus a generated llms.txt. F is the bar to beat.